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Our Story

Our Story

Sweetpea and Co. is a Minneapolis-area company founded by Rachel Winter — a creative entrepreneur whose love of fabric, illustration, and all things tiny and adorable inspired her to launch the business in 2008.

Rooted in her own experiences as a mother of two, Rachel is passionate about creating quality goods that are as fun as they are functional. Every product is thoughtfully designed to bring joy to both children and the grown-ups who love them, through vibrant prints and carefully chosen materials.

At its heart, Sweetpea and Co. is a celebration of childhood — its playfulness, its color, and its wonder. The collection features charming clothing and accessories for little ones (and adults too!) that are positive, nostalgic, and full of personality. With a commitment to high-quality materials, these pieces are made to be cherished and passed down from one family to the next.

Most items are also gender neutral, making them the perfect gift for any new arrival.

Sweetpea and Co. is a Minneapolis-area company founded by Rachel Winter — a creative entrepreneur whose love of fabric, illustration, and all things tiny and adorable inspired her to launch the business in 2008.

Rooted in her own experiences as a mother of two, Rachel is passionate about creating quality goods that are as fun as they are functional. Every product is thoughtfully designed to bring joy to both children and the grown-ups who love them, through vibrant prints and carefully chosen materials.

At its heart, Sweetpea and Co. is a celebration of childhood — its playfulness, its color, and its wonder. The collection features charming clothing and accessories for little ones (and adults too!) that are positive, nostalgic, and full of personality. With a commitment to high-quality materials, these pieces are made to be cherished and passed down from one family to the next.

Most items are also gender neutral, making them the perfect gift for any new arrival.

Meet Rachel

Meet Rachel

Rachel grew up in Minnesota with a lifelong love of making art. In 2008, she channeled that creativity into founding Sweetpea and Co. — part creative outlet, part excuse to play with fabric. She started by sewing children's clothing and accessories, selling them on Etsy and at local markets.

After returning to school for graphic design, Rachel brought a new dimension to the brand, using her skills to create original illustrations printed on onesies and kids' tees. Today, she lives in Minnesota with her husband and two children, drawing daily inspiration from the family life that started it all.

When she's not designing, Rachel can be found tending her garden, getting happily lost in antique stores and book shops, curling up with a good book, or unwinding with an embroidery hoop in hand.

Rachel grew up in Minnesota with a lifelong love of making art. In 2008, she channeled that creativity into founding Sweetpea and Co. — part creative outlet, part excuse to play with fabric. She started by sewing children's clothing and accessories, selling them on Etsy and at local markets.

After returning to school for graphic design, Rachel brought a new dimension to the brand, using her skills to create original illustrations printed on onesies and kids' tees. Today, she lives in Minnesota with her husband and two children, drawing daily inspiration from the family life that started it all.

When she's not designing, Rachel can be found tending her garden, getting happily lost in antique stores and book shops, curling up with a good book, or unwinding with an embroidery hoop in hand.

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